“In 30+ years as an advertising copywriter, I’ve worked with dozens of graphic designers. Based on the 25 years I’vc collaborated with Rick Sherwood, I unhesitatingly endorse Rick as very simply the best. There are several reasons why: His design work is clean and strong — that helps consumers become engaged with the advertising we create. Rick is deeply experienced and understands marketing — he knows what sells and bases his work around that knowledge. Rick always delivers and is very accommodating — faced with impossible deadlines, his usual response is a calm, “We’ll get it done.” And he does. And, Rick makes me look good — his graphic treatments always impress my clients.”
Steven Edwards - President, EdwardsDirect.net
"I've worked with dozens of the world's most renowned creative people. Some of them were unbelievably talented. Others were incredibly productive. Rick is one of the few (1%) that is both -- he's an amazingly creative, rock-solid designer who gets work done. That's not why I like to work with him. Rick is one of my all-time favorite creatives because he's smart, fun, has an unsurpassed handle on direct marketing and what it takes to get someone's attention and most important, he's VERY easy to work with. Let's face it. A lot of creatives are difficult -- they don't pay attention or they do whatever they want anyway. Rick is different -- he listens, gives feedback, comes up with the best approach and implements it. He makes it easy and enjoyable."
Amy Africa - CEO, amyafrica.com and eightbyeight.com
Every writer has an idea of what his copy should look like in final form, but you consistently make me say, "I never dreamed it could look this good!" I have been involved in the creative side of direct marketing for over 45 years and have never met anyone else with such an understanding of the relationship between copy and graphics.
John Miller - Chairman, Woodmaster Tools/Timberking
"I've worked with Rick Sherwood on a variety of creative projects because I know I'll get quality design work at affordable prices. Equally important to me is the fact that he goes the extra yard to make sure things are done right and delivered on time"
Greg Hallerdin - Corporate Graphics
I've worked with Rick on a number of direct response print and web campaigns. Rick Sherwood isn't just a talented graphic artist, he's also an experienced marketing professional, which is one of the key reasons his designs are so effective. He knows what it takes to present a sales argument. So he doesn't just make you look good, he helps you get more responses, and more sales. His insights and suggestions are real assets. In that respect, he's head and shoulders above designers who just think their job is just making things look pretty. That's the key: Rick's designs aren't just great-looking and appealing — they work. They attract, they persuade, they sell. Combine that with the fact that he's responsible, easy to work with, and good under pressure, and you can understand why he's on my speed dial."
Dave Cleveland - President, Cleveland Advertising Services
My largest client, the Consorzio Grana Padano of Italy is the largest Consortium of food producers in Europe. Over the past 9 years Rick and I have been successful in convincing them to use our creative layouts for the US market instead of the ones they use around the world that are being worked on by the likes of Leo Burnett, Young & Rubicam.
Rick’s trademark has always
been meeting client’s objectives, making sure that each pieces fit nicely in the overall look and feel of a campaign and being able to
do so without compromising creativity.
Additionally it is a pleasure dealing with Rick due to his understanding of what is needed and his ability
to deliver jobs under the tightest deadlines. Rick has great presentation skills and helps me selling concepts to clients.
Paolo Grandjacquet - Owner/principal of Saratoga Marketing Group
As the owner of a small independent creative service shop I depend completely upon the quality of talent I employ. Rick has been an absolutely key resource to Imagine Direct for several years. His graphic work is consistently excellent and of equal importance, always on time and on budget. It has been a pleasure to work with Rick. I recommend him highly. You will not be disappointed.
Richard Elliott Owner/Principal, Imagine Direct
Over the years Rick Sherwood has consistently produced bright, fresh and powerful brochures for all of our product lines. His work consistently reflects our vision for the job and it's always on time. And even though Rick's half-way across the continent from us, we feel like he's our "hometown" creative shop.
Will Johnson - President, Woodmaster Tools, Inc.
We have been very please with our relationship with Rick. He is a very creative and customer-focused professional. He has the ability to complete projects quickly and stay within budget. We appreciate his "can do" attitude and his ability to make customer changes on very short notice. I would recommend him to anyone who values creativy, quality and prefessionalism.
Fred DeCasperis - Partner, Jonathan & Williams Advertising
Rick Sherwood has handled all our art requirements for mail order fulfillment, conversion and advertising materials for over five years. His work is consistently aesthetically pleasing, polished and professional and delivered on a timely basis. Perhaps most importantly, his presentations demonstrate an understanding of our products and marketplace and deliver the message in better ways than we could ever imagine. His work never fails to impress us.
Tom Slater - President, Snorkel Wood-Fired Hot Tubs
"I can honestly say I've never worked with a graphics guy who caught the essence of a project so early in its development...and then was flexible
enough and talented enough, after a variety of imposed changes, to create fills that maintained the theme."
"Easy to work with and helpful, Rick was a big asset for us and truly a part of the team."
"Even at the last minute when we needed a change, Rick was there and turned it around in a matter of hours."
James Christian- Marketing Manager, Institutional Foodservice
Green Mountain Coffee Roasters
"Rick Sherwood has played a vital role in our growth for the past several years. We have a full in-house design team and at times there are so many different projects going on at the same time that we are faced with delaying a project or going outside for help. Rick makes that decision easy. He has a keen understanding of direct mail as well as e-commerce and is able to quickly grasp our needs and produce effective designs that deliver results. He has worked on our web redesign as well as catalog pages and email designs. He is incredibly organized, easy to communicate with and when feedback is given, modifications are made very quickly. We really appreciate Rick's flexibility and efficiency. It is wonderful to work with someone so talented and responsive. I recommend Rick without hesitation and would hire him again in a heartbeat."
Barbara de la Riva - Marketing Director, Great American Business Products
"Rick Sherwood has served as a valued business partner and extension of our marketing and creative department for many years. He has always been there for us, no matter what the project; website design, email graphics and messaging, printed collateral, or other special marketing initiatives. Rick does a first class job, on time and on budget every time – he has never let us down! Rick is an absolute pleasure to work with, he is easy going, flexible, professional and cost-effective – Highly Recommend. "
Chris Corelli - Owner/Managing Director, OfficeScapesDirect & Petals.com
"Rick's skill, professionalism, and demeanor is not something you come across very easily in these days of digital marketing DIY toolsets and cheap overseas/crowd-sourced options. His personality, talent, and great experience in direct and digital marketing make him a tremendous asset to any project or team. He has always produced on-time and on-budget. A total pleasure to work with. Highly recommended!"
Christopher Ziter - Creative Marketing Director at CurveCommerce
"Direct marketing has become a small niche in the now brand driven marketing arena. Rick knows how to work in both styles extremely well. He designed a timeless logo that has been a hallmark of the SunSetter brand for over 15 years. He also created numerous winning email templates for us that increased our conversion rate. He knows how to grab people's attention and get them to take the action you desire. He is a wonderful person to work with and truly cares about providing his clients with creative that will produce results."
Denise Dattilo - Marketing Supervisor, SunSetter Products